Steve Violetta, Team President
Violetta has a successful history of leading organizations upward through their next levels of business evolution. Previously he led the front offices of five National Hockey League (NHL) teams: Pittsburgh Penguins, Ottawa Senators, Nashville Predators, Detroit Red Wings, and Edmonton Oilers. Violetta also spent time in the San Diego Padres organization as Senior Business Executive as well as the New York Yankees Staten Island Single-A development team.
Combining a strategic planning mindset with sales leadership, Violetta focuses on maximizing assets like revenue, profit and brand development. He has a long history of industry innovation including as a social & digital marketing pioneer having developed the first database marketing and analytics department in sports, in 1996 with the Ottawa Senators.
Violetta brings to the Jackals a proven track record of driving team revenue by consistently increasing ticket sales while closing over $400M of sponsorship and advertising deals over his career. That includes four naming rights agreements, highlighted by the Padres 22-year PETCO Park agreement.
A native of Detroit, Violetta lettered in high school football, baseball and hockey. He is a proud graduate of Central Michigan University and remains an active alumnus.